ABOUT US

ONE MISSION OUR PASSION

WHOLESALER AND DISTRIBUTOR OF THE BEST ITALIAN VEGAN FOOD PRODUCTS

Italian Vegan Food Expertise

Pure Italy is the real food innovator that brings the flavours and tastes of Italy to satisfy the toughest palates. Each product has been individually selected and sourced, with many coming from small, family-run companies that we have personally visited & work alongside.

  • We  carry exceptional vegan products that meet the taste expectations of the most demanding vegan and non vegan customers out there
  • Located strategically in Rotterdam, we cater to the whole BENELUX region, servicing grocery chains, specialty food shops, restaurants and hotels
  • We find strategies to help your business embracing the vegan market segment opportunity

OUR SERVICES

FROM CONSULTANCY TO CUSTOMER CARE FOR RETAILERS AND HORECA

WE SELECT & REPRESENT

We’ve been ourselves plant based food lovers for more than 20 years. We select only the best Italian vegan delis.

WE DISTRIBUTE

From consultancy to customer care including distribution. A single Italian business partner for your Italian plant based products.

WE INNOVATE

More and more people look for quality, healthy and sustainability. Innovation in food is our passion and your opportunity.

ENJOY THE VEGAN REVOLUTION

IT'S HEALTHY AND TASTY

A Sustainable and Ethical Choice

Excellent Delis 100% Plant Based

Pure Italy was founded by three Italian entrepreneurs who want to share with the world their love for Italian artisan vegan food.

An ethical & personal choice during a very significant time where our mission is not only to provide a curated selection of vegan food products but also to remind people that we can make better food choices in order to respect the planet & animal welfare.

A new way of enjoying Italian food! – being conscious of climate change, animal welfare & sensible consumption of good, healthy food.

We’ve been plant based food lovers for more than 15 years. We have a passion for innovation in food products and we constantly research & work along Italian Vegan food producers to have a one of a kind selection.